Florists that Offer the Best Services and Prices
Last updated November 2024
Buying a floral arrangement is like buying art. You’ll want a florist whose use of color and flower types fits your individual taste. This is even more important if you are spending thousands of dollars on blooms for a wedding or other special occasion.
You should also evaluate other factors: quality of products, variety, quality of advice, reliability and promptness, and price. To find a shop that suits you, check out a few. Since most florists’ sales are arranged by phone, you need to be confident that the shop you deal with will deliver a product—sight unseen—that will please you and your recipient.
Plus, visiting a florist in person guarantees that you’re actually doing business with a local shop. For years, the Federal Trade Commission (FTC) has warned consumers that some firms pose as local florists by advertising online using business names that sound like local shops. These out-of-the-area phone banks simply act as intermediaries, sending orders to actual local florists while hitting customers with added fees. Consumers taken in by these companies gripe that the flowers weren’t delivered as ordered or never arrived at all.
Our Ratings Tables report how consumers we surveyed rated florists. We primarily surveyed Consumers’ Checkbook subscribers, but also invited other randomly selected consumers to participate. Our Ratings Table lists the stores that received 10 or more survey responses. Click here for more on our customer survey and other research methods.
In addition, our Ratings Tables show how the stores compare for price, based on research done by our undercover shoppers.
Many of the florists listed on our Ratings Tables got high ratings from surveyed customers. But the ratings we receive for some of the shops stink. Customers often carped about late or missing deliveries; poor-quality products; lousy attitudes; and delivery of arrangements that included many fewer flowers, or lower-quality ones, than ordered.
To find the right shop, consider several factors:
Product Quality
Our Ratings Tables report significant shop-to-shop differences in how surveyed customers rated florists for “quality of products.”
Evaluate quality yourself using our tips for selecting good flowers. Also check whether the florist is an accredited member of the American Institute of Floral Designers. Accreditation indicates that the florist has successfully completed an evaluation of flower-arranging skills, passed an open-book test, and pledged to follow the Institute’s code of ethics.
In addition, check guarantees. A responsible florist should allow you to exchange flowers or arrangements for a replacement within 24 hours if you are dissatisfied. Discuss the guarantee before buying, and try to get it in writing. If you are unhappy, complain promptly.
Reliability
Many floral shops annoy customers by delivering teeny arrangements, rather than the magnificent ones they show in online catalogs. Our customer survey ratings on reliability will point you toward honest businesses.
You can also check up on orders you send. Have the recipient send you a picture of the arrangement, preferably posed next to something you can use as a sizing reference point—say, a can of soda.
Promptness
If you are sending flowers for a friend’s birthday, you don’t want them delivered to a next-door neighbor two days late. Our Ratings Tables report how customers rated their shops for promptness.
Variety
Area florists generally received their lowest customer ratings on “variety.” For example, while on average 81 percent of customers rated their florists “superior” on “quality of products,” the figure for “variety” was only 68 percent. As you deal with a florist, you’ll get a clearer picture of whether it offers a sufficient range of products to meet your needs.
Advice
When ordering flowers for a wedding or other major event, you’ll probably need deep-dive advice from a local florist. And even a modest gift could be improved with a little guidance. A pro can help you select blooms and give tips on care. Our customer survey results will help you find a florist that offers good advice, but you’ll need to judge for yourself whether shops listen to your questions and provide reasonable-sounding answers. Remember, the better you communicate what you want, the better the florist can advise you.
Price
Our undercover shoppers called the companies listed on our Ratings Tables and asked for prices for a variety of arrangements, cut flowers, and potted plants. The price comparison scores on our Ratings Tables show how each florist’s prices compared to the area-wide average prices for the items it had available. The scores are standardized to a base of $100. A score of $120 means the florist was 20 percent more expensive than the average store for the items it had available. Price comparison scores ranged from a low of $52 to a high of $145, indicating that some shops charge more than twice as much as their local competitors.
Interestingly, there appears to be little relationship between what you pay and what you get. We found that highly rated florists were about as likely to have low prices as poorly rated ones.
Our price comparison scores are based on prices quoted for items picked up at the florist’s shop. Because florists’ formulas for pricing local delivery are too varied and complex to sum up in our ratings table, you’ll have to ask each pro about them.